Event
Black Friday: Staying ahead of Counterfeits, Copycats & IP Infringement
Date:
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Black Friday is a major opportunity for brands — but it also creates the perfect conditions for IP infringement. As online shopping activity accelerates, counterfeiters and other bad actors can take advantage of increased consumer demand, promotional activity and the sheer scale and speed of transactions.
In this webinar, we’ll explore what makes peak shopping periods such as Black Friday and Cyber Monday particularly challenging from an IP protection perspective, and what brands, rights holders, and online platforms can do to respond.
We’ll take a closer look at Temu’s IP protection framework, including the tools available to rights holders, how infringements can be reported, and what happens once a potential infringement is identified. We’ll also discuss the role of the UK Intellectual Property Office (IPO) in educating consumers to change attitudes and behaviours.
Hear from:
• David Saussinan, Senior Manager IP Compliance — Temu
• Helen Barnham, Head of Engagement & Campaigns — UK Intellectual Property Office
• David Barnett, Director of Brand Protection — SnapDragon Monitoring
We’ll cover:
• Why IP infringement can increase during this major shopping period
• How platforms respond to infringement, including Temu’s IP protection tools and approach
• Moving from detection to reporting, removal and disruption
• How technology and data can help rights holders identify activity at scale and speed
Whether you’re preparing for Black Friday or looking to strengthen your wider IP protection strategy, join us to understand the challenges and the tools available to help tackle infringement online.