Find the right sales agents to help grow your business
Looking to reach more retailers, open new territories or strengthen your sales network without immediately adding another employed salesperson to your team?
Through our partnership with Sales Agents UK, HGA members can access specialist support to find experienced independent sales agents, with an exclusive 20% discount on their published services.
Start your search Book a no-obligation callWant more sales without building a whole new sales team?
Finding great salespeople can be difficult, particularly when you need someone who already understands your market, knows the right buyers and can start opening doors.
Sales Agents UK specialises in connecting businesses with independent sales professionals who are actively looking for products and brands to represent. For home and gift businesses, that can mean access to experienced agents who already have established retailer relationships and sector knowledge.
Your HGA member benefit
20% OFF
Sales Agents UK's published services for registered HGA members.
Plus, members can arrange a no-obligation conversation with their team to discuss whether sales agents are right for their business before committing to a search.
Why work with an independent sales agent?
For the right business, agents can provide a flexible way to expand your sales activity and reach buyers you may otherwise struggle to access.
Reach established networks
Experienced agents often already know the retailers, buyers and decision makers within their territory or sector. Instead of starting those relationships from scratch, your brand can benefit from connections they have spent years developing.
Keep your overheads flexible
Commission-based sales agents can provide an alternative to immediately taking on the fixed costs associated with another employed salesperson. For growing brands, this can be a useful way to test new territories or increase sales coverage while keeping costs more closely linked to results.
Find sector-specific experience
Sales Agents UK has thousands of sales professionals across its wider network, including a substantial community operating within gifts, crafts, retail and related sectors, helping brands target people with genuinely relevant experience.
agents identified in the Gifts & Crafts sector
Sales Agents UK confirmed more than 1,000 relevant agents within this category when establishing its partnership with HGA.
How it works
You don't need to know exactly what type of agent you need before you begin.
Step 1
Tell them about your business
Explain what you sell, where you want to grow and the type of customers or retailers you want to reach.
Step 2
Build an opportunity agents actually want to see
Their team can help shape and professionally present your opportunity so agents understand the brand, proposition and potential.
Step 3
Get your opportunity in front of agents
Depending on the service selected, Sales Agents UK can promote your opportunity through its platform, agent community, newsletters, social channels and targeted recruitment activity.
Step 4
Speak to the people who could represent your brand
Review responses, speak directly with suitable agents and decide who feels right for your business. You're always in control of who you choose to work with.
Need a bit more support?
They can help manage the recruitment process too
If you haven't worked with independent agents before, or simply don't have the time to manage the process yourself, Sales Agents UK also offers a Managed Recruitment Service.
Depending on the level of support you need, their team can help with the process from preparing your proposition and recruiting suitable candidates through to screening, shortlisting and even supporting the onboarding of your chosen agents.
Explore Managed RecruitmentCould sales agents work for your business?
✓ You want to reach more independent retailers, buyers or wholesale customers.
✓ You're looking to expand into new UK territories.
✓ Your existing team doesn't have the capacity to cover every sales opportunity.
✓ You want someone with existing buyer relationships and relevant industry knowledge.
✓ You're curious about commission-only agents but aren't sure how to get started.
Never used sales agents before?
That's absolutely fine. Sales Agents UK has offered HGA members a no-obligation digital conversation to explain the benefits and the limitations of working with commission-only sales agents compared with employing a sales representative.
In other words, you don't need to decide that sales agents are definitely right for your business before speaking to them. The conversation can simply help you understand your options.
Ready to grow your sales network?
Speak to Sales Agents UK about what you're trying to achieve and discover what the right sales agent network could look like for your business.
Remember: HGA members receive 20% off published services.
Find Sales Agents Speak to their teamHome & Gift Association
Your Industry. Your Community. Your Growth Partner.