SPRING FAIR 2027 EXPANDS ITS LINE-UP WITH OVER 200 NEW BRANDS SET TO MAKE THEIR MARK ON RETAIL

From personality-packed gifts and playful prints to feel-good coffee, statement homewares, fashion accessories, and imaginative products for children, Spring Fair’s growing line-up offers retailers fresh inspiration and a first look at the brands with bestseller potential 

Spring Fair, the UK’s leading retail buying event taking place 7th – 10th February 2027 at NEC Birmingham, is putting the spotlight on the next generation of retail favourites, with more than 200 brand-new exhibitors already booked – up 16% on the same point last year. With fresh talent spanning gifting, greetings, home, fashion, beauty, food and drink, and children’s products, the show is a chance for buyers to discover distinctive products, compelling brand stories and new ideas before they reach the wider market.

From clever little gifts and colourful accessories to products that tap into consumers’ appetite for personality, wellbeing and meaningful purchases, this year’s new-business line-up reflects the breadth of opportunities available to retailers. Gift is particularly strong, with 78% more brand-new exhibitors than at the same point last year.

  

The majority of new businesses are UK-based, alongside brands from Hong Kong, Australia, Nepal, France, Zimbabwe, and India, bringing a broad mix of creativity, craftsmanship and international inspiration to the show. From first-time trade-show exhibitors to businesses returning after years away, the growing line-up underlines Spring Fair’s role as a meeting place for retailers seeking fresh products, new suppliers and ideas to inspire their next season.

Fay Tranter, Event Director of Spring Fair said, “Retailers are always looking for the next product that will catch a customer’s eye, spark a conversation or become a firm favourite. With more than 200 new exhibitors already confirmed, and this number expected to grow, we’re looking forward to welcoming a fresh wave of businesses to Spring Fair, with around a third of the brands exhibiting at the show in February for the very first time. This year’s new-business line-up is full of individuality, fresh thinking and brands with stories worth sharing. From design-led gifts and feel-good treats to playful products and distinctive home accessories, there are so many opportunities for buyers to find something different, create exciting displays and give customers a reason to discover their shops. Spring Fair is where those discoveries begin.”

 

Buyers agree. Clare Barton, Buyer from Dunelm said,

“Spring Fair is just a great chance to find some new products.”

Danielle Cunningham, Merchandiser, The Royal Yacht Britannia added, “We come to Spring Fair to see what the new ‘wow’ thing is and what’s going to be trending.”

New for 2027, Spring Fair will introduce curated destinations designed to help buyers discover the products and trends shaping retail’s next chapter. The Gift Edit, The Design Edit, The Fashion Edit and The Conscious Fashion Edit will offer editorial showcases spanning distinctive gifting, design-led products, contemporary fashion and conscious style, helping retailers navigate the show and find collections aligned with their customers and brand identity.

Supporting businesses as they take their next step

Spring Fair’s New Business Pavilion and New Business packages provide opportunities for emerging and growing businesses to meet buyers and introduce their products to the retail market. Participating names include children’s and toy businesses Anxious Alfie, Magic Mesh, SparkCards and SCHOENHUT, alongside gift brands including Crocreate, Leonie Tucker Designs, Fuchsia and Fig and The Twisted Willows Candle Co. Jen Jenivive brings a bold, irreverent approach to gifts, with books, mugs, clothing and merchandise designed to make a statement.

Spring Fair will also welcome the 18 winners of the 2027 Spring Fair x #SBS Small Business Sunday competition to exhibit for the first time in the dedicated #SBS Village, with fully funded stands giving the entrepreneurs a platform to introduce their brands to thousands of retail buyers.

Now in its eighth year, the partnership with retail entrepreneur Theo Paphitis has awarded more than 100 free exhibition stands to small businesses, with this year’s record intake representing a 50% increase on previous years. The 18 winners span categories from gift, home and greetings to beauty, food and drink, jewellery, fashion and children’s products. Highlights include Olive Tree Makes, with handcrafted clay keepsakes and uplifting gifts; Share A Little Frankie, turning hand-drawn wildlife and vintage vehicle illustrations into UK-made cards and giftware; Saffire Chocolates, a third-generation Norfolk chocolatier creating small-batch luxury chocolates; Cuppa Kindness, combining mindful tea infusions with positive affirmations and guided meditations; and Magic By Post, whose screen-free potion kits encourage imaginative play.

  

The Gift Edit: a new curated destination

For buyers seeking design-led gifting, The Gift Edit offers a carefully selected showcase of brands chosen for creativity, quality and commercial appeal. Presented in an editorial-style setting, it is designed to help retailers discover products aligned with consumer trends, conscious shopping and seasonal moments.

Among the new names featured in The Gift Edit are Bayliss & Bentley with their luxury hand-poured rapeseed & coconut wax candles inspired by British wildlife; contemporary home and lifestyle products from Chickidee; objects shaped by hand in Zimbabwe from Mbira Home, and Aromatic89’s luxury home and car fragrances, candles, perfumes, and cosmetics. For pet-loving customers, Dug Pog brings colourful dog harnesses, collars and leads with distinctive prints and a story centred on the special bond between dogs and their people. From home and lifestyle to fragrance and personality-led pet accessories, the selection offers a concentrated source of inspiration for buyers looking to find fresh products and distinctive brands.

 

New names, fresh ideas and first-time trade opportunities

Among the businesses making their Spring Fair debut in The Conscious Fashion Edit is ChakaHindi, a sustainable fashion and homeware brand offering colourful cotton pyjamas, tote bags, cosmetic bags and silk kimonos.

In Beauty & Wellbeing, LuNiche will introduce its growing portfolio of distinctive fragrance collections to UK retailers, while Flawless, an independent, women-owned brand based in Wales, will showcase handmade skincare, body care and personal care products.

Also new to the Beauty & Wellbeing line-up, Newfoundland is bringing a health and wellness offering centred on at-home testing and access to health information. Cosy Cosmetics brings fragrance-led self-care to the show with a range of body mists, perfumes, perfume oils, body care and home fragrance.

 

Luxury, hand-crafted home fragrances newcomer Hesperides joins the new-business line-up with further choice for gift buyers seeking opulent names to add to their collections.

 

Greetings, illustration and the joy of putting pen to paper

Illustration-led products continue to offer retailers a way to bring colour, character and an individual point of view to their shelves. From greeting cards and prints to thoughtful paper gifts, these ranges can work as affordable treats, occasion purchases or part of a coordinated display.

EllaJo Studio creates colourful, hand-painted illustrations inspired by nature, travel and everyday moments, available as art prints and greeting cards. Studio Pri Art brings botanical watercolours to cards, prints and tea towels, while Katie Leamon is known for its distinctive stationery, paper goods and illustrated designs.

Hallmark Cards joins for the first time, bringing one of the world’s best-known greetings brands to the show with its extensive range of cards, gift packaging and seasonal designs offering retailers fresh inspiration for every occasion.

 

Lydia. London adds another fresh name for buyers exploring contemporary paper and lifestyle products. Pause & Write centres on the pleasure of putting thoughts on paper, offering a stationery-led proposition for customers who value mindful moments and considered correspondence. Fifi’s Handcrafted brings a handmade touch to the greetings and gifting mix, while Lush Lobster adds another distinctive name for buyers looking to refresh their card and celebration offering.

The Opal Stories joins the line-up with a creative brand identity suited to retailers looking for newness in the greetings and gift space. Drawn by Darcy, another name in the wider new-business line-up, brings illustration-led personality to the mix.

Spring Fair’s new-business line-up also includes a range of creative and design-led brands that bring fresh perspectives to gifting, home and lifestyle. Lyn Mason Atelier joins the Licensing line-up, alongside Nicole Elders, Pigment Productions, the Royal Horticultural Society and The Travel Print Company. Their presence reflects the range of creative talent and licensing opportunities available to buyers, from independent design to established brand-led products.

 

Personality-led gifting: products with a point of view

Consumers increasingly look for gifts that feel personal, memorable and a little unexpected. For retailers, that creates opportunities to build ranges around humour, individuality and products that make people stop, smile and share.

Tired Mums Coffee puts community and connection at the heart of its speciality coffee brand. Roasted in North Wales, its coffee is designed to offer a moment of pause amid busy family life, with the business also supporting causes focused on parents and wellbeing. It is a brand with a clear purpose and a story retailers can share with customers.

For food and drink retailers, Made Uncommon brings together six chocolate brands – COCO Chocolatier, Love Cocoa, H!P, Otherly, Seed & Bean and UP-UP – under one Certified B Corp group. Design-led packaging and a focus on fairly traded and organic accredited products give the portfolio shelf appeal as well as a story around sourcing.

Silly Dog Designs offers personalised gifts and fun everyday products, from drinkware and mugs to plush gifts and keepsakes. Go Your Own Way brings a more personal dimension to gifting through bespoke, laser-cut 3D wooden maps that capture meaningful locations in relief – an idea with appeal for destination shops, travel-inspired gifting and customers looking for a reminder of a special place.

For retailers looking to mix humour with design, Quite Nice London creates playful, food-inspired products for people who love eating, cooking and hosting, including illustrated accessories and homeware. Its distinctive take on everyday food culture offers plenty of personality for kitchen, lifestyle and novelty-gifting displays.

 

Design-led living: character for the home

From decorative accessories to useful everyday products, home and lifestyle buyers can discover new brands that bring colour, craftsmanship and personality to interiors. A Touch of India, a family-run business working across the UK and India, specialises in small-batch, wood-based homewares, including trays, coasters and decorative boxes.

For retailers looking to connect home, garden and lifestyle, Nutscene brings its heritage jute twine and gardening essentials to the new-business line-up with products that can serve practical needs while also appealing to customers interested in gardening, making and creative presentation.

                      

Little ones, playful discoveries and family gifting

The children’s and family-gifting market offers opportunities for products that combine imagination, practical appeal and a strong visual identity.

Moosel Hats & Outdoor Play brings together headwear and outdoor play, offering retailers a proposition that connects accessories with active family life. Magic Mesh joins the Kids, Toys & Play line-up with an innovative crab catcher product offering, while Snuggle Hunny brings a soft, contemporary approach to baby and children’s products.

Guirca brings a party and dress-up dimension to the line-up, with products suited to celebrations and seasonal occasions. Pop Out Projects offers another name for buyers exploring creative and activity-led gifts. The Irish artisan studio based in Sligo creates sustainable, beginner‑friendly weaving kits and pop‑out wooden craft models designed for quick, creative hands‑on projects. Crocreate also joins with cute, fun, kawaii designs for every crocheter.

 

Fresh perspectives across fashion and accessories

Fashion buyers will find new opportunities across clothing, footwear, jewellery and fashion accessories. Snag Group, the UK-founded, size-inclusive brand known for colourful tights and hosiery, is preparing to launch to wholesale. STUDIO returns to exhibiting after a ten-year break, bringing a wholesale collection of women’s fashion that includes dresses, knitwear, co-ords, outerwear and partywear. In Jewellery & Watch, One & Eight will make its first appearance at Spring Fair with contemporary jewellery and handcrafted porcelain pieces, using recycled silver where possible and plastic-free packaging. Pixalum, known for lightweight aluminium jewellery featuring bold patterns and colourful contemporary designs, returns after a gap of several years.

 

Find your next bestseller at Spring Fair

With more than 200 brand-new exhibitors booked, Spring Fair 2027 offers retailers the chance to uncover new suppliers, discover emerging talent and source products that bring fresh energy to their stores. From colourful illustration and playful gifting to coffee, candles, homewares and children’s products, the new-business line-up reflects the breadth of creativity shaping the retail landscape.

Taking place at the NEC Birmingham from 7th – 10th February 2027, Spring Fair brings together more than 1,500 brands and suppliers and over 40,000 retail buyers across a broad range of product sectors.

 

Retailers can register for free at www.springfair.com