The London Home Fragrance Show Makes a Successful Debut with Over 1,000 Industry Visitors

The inaugural London Home Fragrance Show has concluded on a high, firmly establishing itself as the UK's first dedicated trade event for the home fragrance industry. Held on 9–10 July in the heart of London, the show welcomed 1,012 visitors across the two-day event, bringing together brands, retailers, distributors, manufacturers and suppliers from across the sector.

The overwhelming support from exhibitors, buyers, press and industry professionals demonstrated the demand for a specialist event dedicated entirely to home fragrance. Against the backdrop of a UK home fragrance market now worth more than £1 billion, the show's launch provided an invaluable platform for businesses to discover new products, build commercial relationships and explore future opportunities for growth.

Visitors had the opportunity to explore a diverse range of exhibitors spanning scented candles, reed diffusers, room sprays, wax melts, textile and linen fragrances, natural and vegan formulations, scent accessories, premium packaging, private label solutions and fragrance services for retail, hospitality and B2B markets.

The exhibition featured leading names including British Wax Limited, Cerabella, French Soaps, Maison Parfum, Millefiori Milano, Stoneglow Candles, The Fragrance Foundation, Voluspa, Wildflower Botanicals and many more, creating a vibrant showcase of innovation, craftsmanship and emerging trends.

Alongside the exhibition, the free seminar programme attracted strong audiences throughout both days, with industry experts exploring the commercial, creative and technical issues shaping the future of home fragrance. Topics included sustainability, regulation, consumer trends, retail experience, international growth and advances in fragrance technology, providing visitors with valuable insight and practical knowledge.

Exhibitors praised both the quality of visitors and the focused nature of the event.

"A lot of senior buyers attended the show which was fantastic. We have had some really positive conversations. It was great to be part of a smaller, more focused show which meant we were able to have more meaningful conversations."

Darnesh Bhayani, Made by Zen

Brittany Bell, Director of Fragrance and Education at Voluspa, also reflected on the show's success:

"It's been such a great opportunity for Voluspa. We've met with lots of accounts, press and editors and various boutiques, so we've been very busy."

Simona Cantoni, General Manager, Honegger Group, said:

"The response to the inaugural London Home Fragrance Show has exceeded our expectations. Welcoming more than 1,000 industry visitors across two days is a fantastic achievement for a first edition and reflects the appetite for a dedicated event serving this dynamic sector. It has been incredibly encouraging to see the quality of buyers, the enthusiasm of exhibitors and the genuine business opportunities created throughout the show. We are extremely grateful for the overwhelming support from across the industry and are already looking forward to building on this success for next year's event."

The London Home Fragrance Show is built on the foundation of the Honegger Group, an international exhibition partner active since 1970. With a network based in Milan and offices in Düsseldorf, Paris, London and Riyadh, the Group brings decades of experience in delivering commercially successful trade exhibitions, from market research and promotion through to exhibition design and on-site delivery.

Following the success of its inaugural edition, planning is already underway for the next London Home Fragrance Show, with organisers looking forward to welcoming even more brands, buyers and industry professionals as the event continues to grow as the UK's dedicated meeting place for the home fragrance sector.

To register your interest in exhibiting or attending in 2027 please visit The London Home Fragrance Show 2026 | B2B Fragrance Event | Business Design Centre