Founded in 2019, Alice Wheeler London is an independent British accessories brand bringing together stylish design, everyday practicality and a little personality.

Although the brand itself is relatively young, its roots go back much further. Part of the family-run Fancy Metal Goods Limited, established in 1932, Alice Wheeler London benefits from over 90 years of experience in the accessories and gift industry, with four generations of knowledge and passion behind the business.

From handbags and crossbody bags to beauty accessories, travel essentials, purses and gifts, the collection is designed to offer something for every occasion. Each product is thoughtfully developed in-house, combining beautiful colours, practical features and quality finishes to create accessories that look just as good as they function.

The brand's signature honeybee has become a recognisable feature of its collections, representing the family values of togetherness, care and collaboration that remain at the heart of the business.

Today, Alice Wheeler London continues to grow its presence across the UK and beyond, working with independent retailers and national stockists to bring its distinctive collections to customers looking for stylish, practical accessories and thoughtful gifts.