Smart Toys & Games is both a manufacturer and supplier of educational toys & games for children and adults.

Home to twelve educational brands including SmartGames; the worldwide leader in multi-level logic games, and SmartMax; the pioneering pre-school magnetic construction system for young children. Other brands include Recent Toys (brainteaser puzzles), Smartivity (wooden DIY construction sets), Hape (wooden preschool toys), and Transport for London (Underground collection).