As the countdown to Christmas begins, many businesses face the pressure of planning promotions, managing stock, engaging customers and maximising sales during the all-important golden quarter. To help make the festive season feel more achievable, the Home & Gift Association has created the 100 Days to Christmas Challenge: a complete day-by-day guide packed with practical actions, creative ideas and community-focused activities designed specifically for retailers, suppliers, designers, manufacturers and service providers. 

Starting 100 days before Christmas Day, the challenge breaks festive preparation into manageable daily tasks, covering everything from stock checks, product photography and marketing campaigns to customer engagement, collaboration and business planning. Whether you're looking to improve visibility, drive sales, strengthen relationships or simply stay organised, this resource provides a structured way to prepare for a successful Christmas season while connecting with fellow members through the shared hashtag #HGA100DaysToChristmas. 

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100 Days Christmas Challenge

Christmas may be the busiest time of year for many businesses, but preparation doesn't have to feel overwhelming. The Home & Gift Association's 100 Days to Christmas Challenge provides a simple, practical daily roadmap to help retailers, brands, suppliers and industry professionals build momentum, boost visibility and make the most of the festive season.

Price: Free